Pet University approached Novem Designs through Kathryn at The Levers Marketing to improve the functionality of their website while also making the site mobile-friendly through responsive web design. They were previously using WordPress with a custom theme, but decided to move to a new, mobile-friendly theme, rather than update their old theme. Helping in this decision was the fact that the new theme would add new features they could take advantage of.

Tasks and Features:

  • Responsive/Mobile-Friendly website

  • Ability to easily layout content

  • Online forms for day care/boarding signup

  • Common sidebar area

  • Drop down menus

  • Online point-to-point directions

  • Click to call phone numbers

  • More visually expressive

  • Reinforce company brand

After a discussion the plan was to move Pet University to new premium WordPress theme that would allow us to keep the cost to a minimum while still providing them with all the features they were after (and more). Once the theme was installed and setup it was a simple matter of branding the site and laying out the content.